PRS Guitars History
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The PRS Story
Paul Reed Smith has done more for the high end guitar market than any other person alive. If it weren't for Paul Reed Smith, people would still be playing Gibson's & Fenders. The early PRS guitars were absolutely the best guitars I had ever seen or played in my life. Up until the mass production and CNC manufactured models of 1995 I was recommending PRS guitars to everyone.
The absolute best thing that Paul ever did was to bring the perceived price of an electric guitar up to the level where a consumer would actually consider buying a custom made instrument. Today there are hundreds of small builders who owe their success to Paul. I am one of them.
Paul wasn't the only company who built great guitars, There was Hamer, Dean, BC Rich, Jackson, Moonstone, Turner, Alembic, Veillette Citron, and many others. These other companies even though they built great guitars failed to capture the imagination and hearts of thousands of guitarists who could afford to purchase a beautiful guitar. Paul succeeded where all others failed.
I am not a huge fan of what he is doing today but his guitars will always have a special place in my heart.
My first contact with Paul Smith was in 1977, this was as a direct result from my conversations with Stanley Whittaker and Rick Kennel of the Maryland based band, "Happy the Man". They were raving about this unknown builder making guitars in his attic. They were so enthusiastic that I simply could not ignore them. As a large retailer, I am frequently approached by many small luthiers. I will generally check them out and occasionally I will find a real diamond in the rough. In this case these 2 guys were incessantly driving me up the wall. I had never been pitched so strongly about any other guitar up until that time and to this day. later that day I called Paul I spoke to him for a few moments. He sent me a handwritten letter (which I still have) and several not so good pictures of his guitars. I was not terribly impressed by the photos. In any case a few years went by and I spoke to Paul several times about his product. They were high priced for a completely unknown brand name. I sold very few of the original pre production models that were made between 1976 and 1984. These guitars played and sounded extremely good but there were many custom builders in that era that were advertising more and we all know the golden rule of the guitar business.
"He who advertises the most sells the most guitars "
In 1985 Paul got some major financing and he was able to start limited hand-made production of the PRS Custom. His design got sleeker his finishes were and still are probably some of the best in the industry to this day. The locking tuning pegs that were standard were the best in the industry at that time and have been copied in theory by Fender, Sperzel, Schaller and other notables. (Today Sperzel probably manufactures the best one) The headstock design is great. The angle of the headstock facilitates a lesser tension and makes the guitar a pleasure to play not to mention the fact that the locking tuners simply cannot work with any other nut design but what Paul designed in 1985. He used only the finest Brazilian Rosewood for his fingerboards and the wood that Paul used for the bodies and necks were tone woods that he had "hoarded and stashed for years" Paul built an incredible monument to himself in those early guitars and anyone who has had the privilege to own or even play one of those beauties is a very lucky player indeed. I could go on for paragraphs about how great those guitars were. His major financing also included an advertising budget. So at that time I became extremely interested in carrying his guitars. I already knew the quality and playability was excellent and best of all the buying public were going to see ads in magazines.
Check Out The Quicksilver Guitars
1995 The End of an Era
In 1995 as most of us already know, PRS expanded their facility and went close to a full year being unable to supply the demand for the products. Of course the products that were in demand were actually the older original ones. In any case a whole new group of PRS buyers came to the table. Most of these people were the uninformed or misled majority of guitarists who bought them only because of their early reputation. These are the people who make up the PRS Forum today. A sad group of people with nothing better to do than go into chat rooms and blab about PRS guitars, OY !!!
Many people who bought PRS guitars in 1993 were able to sell them for more than double what they paid in 1996. This led to the investor market getting involved. Most of the investors made bad purchases thinking that lightning would strike twice. Some lucky ones were able to find more misinformed buyers and still continued to make some profits. The vast majority however lost their butts on the post 1995 guitars. Many of those guys reside on the popular PRS forum that breeds people with nothing better to do but gossip about PRS all day. (Get a Life)
Many of those forum people don't like me, or anyone like me, for pointing out the changes in the pre and post 1995 models. They used to send me hate mail and have long Ed Roman bashing threads on the forum. Personally I didn't like what they were saying but it was wonderful for business and it drove hundreds of buyers to my site. That's pretty much old news now so that's why it's on the history page.
The reasonably intelligent people who landed on my site and read all the comparisons and did their due diligence, resulted in lots of sales for me.
2001 PRS starts importing Korean Guitars EEEEEEKKKK
PRS has made some very good moves over the years but I think he has made even more mistakes. It's OK to make mistakes, I mean how else do you learn? Fran Tarkington threw more touchdowns than any other football player but he also threw more interceptions than any other player. The bottom line is that he simply threw the ball more than any other player. (I don't know Jack about football, I read that someplace and it made a lot of sense)
Some major mistakes that PRS made were Basses, Amplifiers, Acoustic Guitars and the dreaded Heel from Hell.
His Basses were pigs that didn't sound too good and never even became collector worthy, He finally discontinued them only to bring them back about 8 years later and fail again miserably. Remember Bass players are almost always musicians, Guitar players especially the people who buy PRS guitars today are rarely musicians. Musicians aren't impressed with bird inlays and 10 tops so PRS could never have hoped to sell too many Basses.
Some Good Moves were the Dragon, The Smithsonian Exhibition,
I Will be adding more when time permits
Ed Roman
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Serial Number Prefix -Year Codes
The first digit is the last number of the production year, followed by the sequential number of guitars produced to that date. For example - 7 3559 would be a guitar manufactured in 1987 and was the 3,559th Glued on neck guitar made while 6 29475would be a guitar manufactured in 1996 and was the 29,475th set-in neck guitar made. |
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Set-Neck Sequential Serial NumbersThe year of manufacture of any glued in neck PRS Guitar can be determined by the serial number located on the back of the headstock. The series of numbers that follow the year prefix is the sequential number of guitars produced to that date.
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Bolt In: Sequential Serial Numbers
The year of manufacture is determined the same way for the CE bolt-on neck models however the serial number is located on the neck plate on the back of the guitar. The following number determines the model: 7 or CE for the Classic Electric models, then the sequential number for that particular model. |
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Swamp Ash Special Models: Sequential Serial NumbersThe year of manufacture is determined the same way for the Swamp Ash Special. Like the CE and EG models the serial number is located on the neck plate on the back of the guitar. The following number determines the model: 8 or SA for the Swamp Ash Special, then the sequential number for that particular model * the first 200 Swamp Ash Specials were given a CE serial number.
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Bolt-On Bass: Sequential Serial NumbersThe PRS Bass models produced between 1986 and 1991 will be numbered with the year as the first number, followed by the prefix 4 indicating a bolt-on neck model bass, then the sequential number for that particular model. The serial number will be located on the neck plate on the back of the bass.
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Set-Neck Bass: Sequential Serial NumbersThe PRS Bass models produced between 1986 and 1991 will be numbered with the year as the first number, followed by the prefix 9 indicating a set-neck model bass, then the sequential number for that particular model. The serial number will be located on the back of the headstock.
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Electric Bass: Sequential Serial NumbersThe PRS Electric Bass models introduced in 2000 will also be numbered with the year as the first number, followed by the prefix EB indicating Electric Bass, then the sequential number for that particular model. The serial number will be located on the back of the headstock.
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SE Model Serial Numbers "Who Cares"
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Great Letter from Duke Seino
Here it is:
For all you rock/alt rock Fender / Gibson / Epiphone / Marshall / PRS Nazis: You know you who you are… The people that think that these are the ONLY guitars you should play to be "cool"… Open your minds to the great new independent guitar builders… They care more about their craft than the “bottom line” just like your “favorite” bands did before they “sold out”…
I hear everybody complain about how mainstream music sucks and how we should always listen to the new bands and artists that radio won’t play…By this same logic, shouldn’t you play a great guitar that is NOT the run of the mill mainstream brand???
It is very likely that your favorite guitar companies HAVE ALREADY SOLD OUT!!!!
Duke Seino, tone junkie
Now click this and open your mind